Design Process
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This call is a way for us to discuss your business’s needs and how I can help. We will discuss the services you are interested in, as well as the estimated timeline and pricing details.
This call is also a way to see if we are the right fit for each other .
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After the discovery call, I will send you a project proposal and contract to sign off if you wish to proceed! The proposal will summarize the project as well as the process it will take to get you the final deliverables (timeline, pricing, expectations, etc.)
A 50% deposit will also be requested at this stage.
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It is at this stage that I will research your competitors and target audience, as well as narrow down what personality and style, suits your brand. From this research, I will present to you my proposed design concept(s) for you to review. Once the creative direction has been approved I will begin creating your brand identity!
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After presenting the deliverables to you, I will request your feedback and any requests for alterations. There will be up to two rounds of revisions.
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Once the designs are approved and the final deposit has been paid, you will receive all the deliverables.
If you would like we can also have a final send-off call, where we can discuss the guidelines that have been put together for your brand.
Branding Services
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The Starter Package is ideal for small business owners and entrepreneurs who are looking to establish a visual identity for their business to help them stand out from the crowd. The package includes all the basics to get your business up and running.
This package includes:
Discovery Call
Moodboard & Creative Direction
Primary Logo
Secondary Logo
SubmarkLogo
Color Palette
Typography Pairing (font licenses not included)
Brand GuidelinesEstimated Timeline: 2-3 weeks
A custom quote and timeline will be provided for you after we discuss your business needs more in-depth.
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The Essentials Package is ideal for businesses that are already established but in need of an upgrade or a brand refresh. The package will cover the essentials to help elevate your brand identity.
This package includes:
Discovery Call
Moodboard & Creative Direction
Logo Suite (Primary Logo, Secondary
Logo, Submark Logo, and Logomark)
Color Palette
Typography Pairing (font licenses not included)
X2 Add-Ons of your choice*
Brand Marks or Brand Pattern
Brand Mockups
Brand Guidelines*Add-Ons (print, packaging, and digital) are listed below
Estimated Timeline: 3-4 weeks
A custom quote and timeline will be provided for you after we discuss your business needs more in-depth.
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The Premium Package is ideal for business owners who are looking to create a full identity for their business. The package includes everything needed to take your branding to the next level!
This package includes:
Discovery Call
Moodboard & Creative Direction
Logo Suite (Primary Logo, Secondary
Logo, Submark Logo, and Logomark)
Color Palette
Typography Pairing (font licenses not included)
X4 Add-Ons of your choice*
X5 IG Highlight Icons*
Website Favicon
Brand Marks or Brand Pattern
Brand Mockups
Brand Guidelines*Add-Ons (print, packaging, and digital) are listed below
Estimated Timeline: 4-6 weeks
A custom quote and timeline will be provided for you after we discuss your business needs more in-depth.
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If your seeking additional marketing collateral, then this list is for you! Feel free to add as many print, packaging, or digital add-ons to your main brand package, and I’ll work my magic to create custom graphic assets for you!
Print Design
Business Card
Thank You Card
Product Care Card
Loyalty Card
Gift Card
Menu
Price ListPackaging Design
Product Labels
Stickers
Swing Tags
PackagingDigital Assets
IG Highlight Icons
Website Banner*Feel free to request designs that are not listed above. I’d be more than happy to discuss your custom needs and provide you with a custom quote.
Prices will vary depending on Add-On